Pleasepoint
Propensity to buy
Propensity to buy is a key concept in marketing that refers to the likelihood or tendency of an individual to make a purchase based on...
top of page
Global
Search
Javier Maldonado Argüello
- Jul 5
- 2 min
What is Digital Advertising?
Digital advertising is a form of marketing and advertising that uses the Internet to promote products and services to audiences and...
4 views0 comments
Javier Maldonado Argüello
- Jun 22
- 2 min
Personalization
Personalization in digital marketing offers several significant benefits. Here are the main ones: Enhanced customer experience:...
1 view0 comments
Javier Maldonado Argüello
- May 16
- 2 min
SEO and SEM: What you need to know
SEO and SEM are two of the most important aspects of digital marketing. SEO stands for search engine optimization, and it is the process...
10 views0 comments
Javier Maldonado Argüello
- Apr 26
- 1 min
Enterprise architecture
Enterprise Architecture is the practice of analyzing, designing, planning, and implementing a framework for an organization's overall...
10 views0 comments
Javier Maldonado Argüello
- Apr 26
- 2 min
Cloud data warehouse
Cloud data storage refers to the use of remote online servers to store and manage data instead of storing it on local hard drives or...
5 views0 comments
Javier Maldonado Argüello
- Mar 4, 2022
- 2 min
How to become a true customer-centric company with data management
Prioritizing the needs and expectations of customers is now the guiding light for companies that reach successful outcomes. It is a...
16 views0 comments
Javier Maldonado Argüello
- Feb 9, 2022
- 5 min
WHY USE A BI PLATFORM AND HOW TO CHOOSE ONE
"With Business Intelligence (BI) platforms, people can import, clean, and analyze data from databases, emails, videos, survey responses,...
31 views0 comments
Javier Maldonado Argüello
- Dec 21, 2021
- 1 min
Data driven
Las empresas toman conciencia del valor de sus datos cuando son #DataDriven. Esto se da cuando todos, a través de los diferentes niveles...
15 views0 comments
Javier Maldonado Argüello
- Dec 21, 2021
- 1 min
Staffing
Las analistas de datos tienen una gran demanda. Los trabajos que requieren habilidades digitales, en particular análisis y visualización...
38 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
New Argentine Unicorn
The Tiendanube platform receives a new investment round of USD 500 million, becoming the new Argentine #Unicorn. With a valuation of USD...
4 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
Digital transformation in the wine industry
The first episode of a cycle made up of different webinars that dealt with different topics of interest to companies such as #Digital...
13 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 4 min
Conversational marketing, the importance of speed in responses
In real life, when we are not interested in buying something or knowing about a service, waiting is a common (and even healthy) fact. But...
7 views0 comments
Pleasepoint
- Sep 21, 2021
- 1 min
Create clusters in customer databases
A very common mistake is to diagram communication campaigns to a customer base, with the same message for all. The trick is to create...
11 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 6 min
Express Dictionary of Digital Marketing Terminology
The great acceleration that the digital transformation has had, due to the pandemic, has led to progress in a few months what was...
3 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 3 min
Management of massive online events
There are just a few hours left for one of the eCommerce events of the year, Cybermonday, organized by the Argentine Chamber of...
4 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 2 min
Which platform is suitable for my ecommerce?
If I am going to enter the world of Electronic Commerce, first of all it must be evaluated on what type of platform I am going to set up...
8 views0 comments
Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
Digital transformation of retail
Undoubtedly, omnichannel is shaping retail, putting the customer at the center of the scene, so that each contact they have with the...
2 views0 comments
bottom of page