Javier Maldonado Argüello
Propensity to buy
Propensity to buy is a key concept in marketing that refers to the likelihood or tendency of an individual to make a purchase based on...
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Javier Maldonado Argüello
- Jul 5
- 2 min
What is Digital Advertising?
Digital advertising is a form of marketing and advertising that uses the Internet to promote products and services to audiences and...
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Javier Maldonado Argüello
- Jun 22
- 2 min
Personalization
Personalization in digital marketing offers several significant benefits. Here are the main ones: Enhanced customer experience:...
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Javier Maldonado Argüello
- Jun 5
- 2 min
ROBOTIC PROCESS AUTOMATION
The Benefits of Robotic Process Automation Robotic process automation (RPA) is a software technology that allows organizations to...
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Javier Maldonado Argüello
- May 16
- 2 min
SEO and SEM: What you need to know
SEO and SEM are two of the most important aspects of digital marketing. SEO stands for search engine optimization, and it is the process...
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Javier Maldonado Argüello
- Apr 26
- 1 min
Enterprise architecture
Enterprise Architecture is the practice of analyzing, designing, planning, and implementing a framework for an organization's overall...
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Javier Maldonado Argüello
- Apr 26
- 2 min
Cloud data warehouse
Cloud data storage refers to the use of remote online servers to store and manage data instead of storing it on local hard drives or...
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Javier Maldonado Argüello
- Mar 4, 2022
- 2 min
How to become a true customer-centric company with data management
Prioritizing the needs and expectations of customers is now the guiding light for companies that reach successful outcomes. It is a...
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Javier Maldonado Argüello
- Feb 22, 2022
- 6 min
Tendencias de datos que te impactarán en el 2022
Cuales son las tendencias de datos que te impactarán en el 2022
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Javier Maldonado Argüello
- Feb 21, 2022
- 3 min
Guía de Marketing Predictivo
Como aumentar las conversiones en el eCommerce con una plataforma de Marketing Predictivo
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Javier Maldonado Argüello
- Feb 9, 2022
- 5 min
WHY USE A BI PLATFORM AND HOW TO CHOOSE ONE
"With Business Intelligence (BI) platforms, people can import, clean, and analyze data from databases, emails, videos, survey responses,...
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Javier Maldonado Argüello
- Dec 21, 2021
- 1 min
Data driven
Las empresas toman conciencia del valor de sus datos cuando son #DataDriven. Esto se da cuando todos, a través de los diferentes niveles...
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Javier Maldonado Argüello
- Dec 21, 2021
- 1 min
Staffing
Las analistas de datos tienen una gran demanda. Los trabajos que requieren habilidades digitales, en particular análisis y visualización...
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Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
New Argentine Unicorn
The Tiendanube platform receives a new investment round of USD 500 million, becoming the new Argentine #Unicorn. With a valuation of USD...
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Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
Digital transformation in the wine industry
The first episode of a cycle made up of different webinars that dealt with different topics of interest to companies such as #Digital...
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Javier Maldonado Argüello
- Sep 21, 2021
- 4 min
Conversational marketing, the importance of speed in responses
In real life, when we are not interested in buying something or knowing about a service, waiting is a common (and even healthy) fact. But...
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Javier Maldonado Argüello
- Sep 21, 2021
- 1 min
Create clusters in customer databases
A very common mistake is to diagram communication campaigns to a customer base, with the same message for all. The trick is to create...
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Javier Maldonado Argüello
- Sep 21, 2021
- 6 min
Express Dictionary of Digital Marketing Terminology
The great acceleration that the digital transformation has had, due to the pandemic, has led to progress in a few months what was...
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Javier Maldonado Argüello
- Sep 21, 2021
- 3 min
Management of massive online events
There are just a few hours left for one of the eCommerce events of the year, Cybermonday, organized by the Argentine Chamber of...
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Javier Maldonado Argüello
- Sep 21, 2021
- 2 min
Which platform is suitable for my ecommerce?
If I am going to enter the world of Electronic Commerce, first of all it must be evaluated on what type of platform I am going to set up...
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