Digital Marketing

Javier Maldonado Argüello

What is Digital Advertising?

Digital advertising is a form of marketing and advertising that uses the Internet to promote products and services to audiences and...

Javier Maldonado Argüello

Personalization

Personalization in digital marketing offers several significant benefits. Here are the main ones: Enhanced customer experience:...

Javier Maldonado Argüello

SEO and SEM: What you need to know

SEO and SEM are two of the most important aspects of digital marketing. SEO stands for search engine optimization, and it is the process...

Javier Maldonado Argüello

Cloud data warehouse

Cloud data storage refers to the use of remote online servers to store and manage data instead of storing it on local hard drives or...

Javier Maldonado Argüello

Digital transformation in the wine industry

The first episode of a cycle made up of different webinars that dealt with different topics of interest to companies such as #Digital...

Javier Maldonado Argüello

Conversational marketing, the importance of speed in responses

In real life, when we are not interested in buying something or knowing about a service, waiting is a common (and even healthy) fact. But...

Javier Maldonado Argüello

Express Dictionary of Digital Marketing Terminology

The great acceleration that the digital transformation has had, due to the pandemic, has led to progress in a few months what was...