Digital Transformation

Javier Maldonado Argüello

Digital transformation in the wine industry

The first episode of a cycle made up of different webinars that dealt with different topics of interest to companies such as #Digital...

Javier Maldonado Argüello

Conversational marketing, the importance of speed in responses

In real life, when we are not interested in buying something or knowing about a service, waiting is a common (and even healthy) fact. But...

Javier Maldonado Argüello

Create clusters in customer databases

A very common mistake is to diagram communication campaigns to a customer base, with the same message for all. The trick is to create...

Javier Maldonado Argüello

Which platform is suitable for my ecommerce?

If I am going to enter the world of Electronic Commerce, first of all it must be evaluated on what type of platform I am going to set up...

Javier Maldonado Argüello

Digital transformation of retail

Undoubtedly, omnichannel is shaping retail, putting the customer at the center of the scene, so that each contact they have with the...