Javier Maldonado ArgüelloSep 21, 20211 minCreate clusters in customer databasesA very common mistake is to diagram communication campaigns to a customer base, with the same message for all. The trick is to create...
Javier Maldonado ArgüelloSep 21, 20211 minDigital transformation of retailUndoubtedly, omnichannel is shaping retail, putting the customer at the center of the scene, so that each contact they have with the...