Javier Maldonado ArgüelloAug 171 minPropensity to buyPropensity to buy is a key concept in marketing that refers to the likelihood or tendency of an individual to make a purchase based on...
Javier Maldonado ArgüelloSep 21, 20211 minCreate clusters in customer databasesA very common mistake is to diagram communication campaigns to a customer base, with the same message for all. The trick is to create...