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  • Writer's pictureJavier Maldonado Argüello

Digital transformation of retail

Undoubtedly, omnichannel is shaping retail, putting the customer at the center of the scene, so that each contact they have with the brand, whether online or offline, has the best experience

This experience must be the same in all channels, web, ecommerce, physical store, social networks, call center and more

It is the customer who determines how to connect with the brand, depending on the device they are using

According to a Google report, 85% of shoppers start the journey on one device, a notebook for example, and end up on another, mobile or physical store

Retailers should take advantage of these contacts to obtain information and learn more about customers, for this, the appropriate tools are required

Technology and artificial intelligence are crucial components of the omnichannel marketing strategy

What are the main advantages of omnichannel?

Provide better customer experience

We know your behavior on all channels

By identifying your consumer behaviors, purchasing preferences, demographics and more, we have information to find opportunities

We can sell you more

AI gives brands the power of personalization, communicating with the audience at the right time, with the right product / offer, with the right message through the right channel

Did your brand enter the digital transformation?
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